Based on Memory Reconsolidation Research

Stop fighting urges.
Start understanding them.

Willpower fails because it fights what you still want. Real change happens when you question the wanting itself—in the moment it arises.

Curious is an AI guide that helps you examine habitual thoughts when they're actually happening—the only window when rewiring is possible.

Download for iOS

Your conversations stay 100% private

"What if the problem isn't willpower? What if the endless cycle of trying to quit, failing, and trying again isn't weakness—but a sign that the approach itself is flawed?"

— from "Curious, Not Cured"

Two Ways to Face an Urge

Most approaches treat urges as enemies to defeat. Curious treats them as information to understand. The difference changes everything.

The Fighting Approach

"I have to resist this"
"What's wrong with me?"
"Don't think about it"
White-knuckle through
Success = exhaustion
Failure = shame spiral
Urge stays just as strong

The Curious Approach

"What am I actually feeling?"
"What do I think this will give me?"
"Is that even true?"
Questions create space
Understanding replaces reaction
No shame, just information
Urge loses power over time

Why This Works (The Neuroscience)

Research on memory reconsolidation discovered something that changes everything about how we approach habits.

The Pattern Must Be Active

To change a wired habit, the emotional response must be live—not just remembered intellectually, but felt in the moment. Reading about change while calm doesn't rewire anything.

While Active, It Must Be Contradicted

New information that challenges the old belief must arrive while the urge is happening. This creates a "prediction error"—the brain expected one thing, encountered another.

The Old Wiring Becomes Rewritable

In that mismatch, the old neural pattern unlocks. It can be genuinely rewritten—not suppressed, not fought, but changed at the source.

Based on "Unlocking the Emotional Brain" by Ecker, Ticic & Hulley and "The Freedom Model" by Slate & Scheeren

How Curious Works

💬

Talk When Urges Hit

Open a conversation with the AI when you feel the pull. Trained on addiction research, it helps you uncover what you're actually seeking—and whether this will deliver it.

🌐

Safari Creates a Pause

The extension detects risky browsing patterns and gently interrupts with reflective questions—creating space between trigger and autopilot.

📊

See Your Patterns

Track triggers, moods, and insights over time. Understanding why certain moments are harder turns mystery into something workable.

Read the Philosophy Behind Curious

A free book that explores why fighting doesn't work and understanding does. It questions the standard addiction narrative, examines where shame comes from, and offers a different path—one built on curiosity instead of willpower.

18 Chapters Including:

Questioning the Reasons
The Shame Cycle
Shame Is Not Morality
The Foundation of Self-Love
Ownership and Secrecy
Questions That Create Space
What It Means to Be Curious
Why Reading Isn't Enough

Free for a limited time. Regular price $19.

What Curious Isn't

🚫

Not a Blocker

Blockers treat the symptom. You found workarounds anyway. We help you understand the cause.

📅

Not a Streak Counter

Counting days creates pressure that fuels shame spirals when broken. Awareness matters more than numbers.

😔

Not Shame-Based

Shame doesn't stop habits—it fuels them. You're not broken. You learned a coping pattern you can understand.

💪

Not Willpower

White-knuckling fights what you still want. Understanding changes what you want. That's actual freedom.

This Is Why Books Aren't Enough

Understanding something intellectually and changing a habit are two different things.

Books plant seeds...

They offer frameworks and shift intellectual understanding. But a book isn't there at 11 PM when the urge hits. It can't ask "What are you actually seeking?" in the moment it matters.

Curious arrives when it counts

Our Safari extension notices when browsing suggests an urge is active—and offers questions right then. The AI is available when the window for change is actually open.

The mind does the work

Porn doesn't relieve stress—your mind shifts focus. It doesn't cure loneliness—your mind engages with something. The power was always in the mind. Curious helps you see that.

Questions dissolve urges

An urge feels powerful when it's vague and urgent. Specific questions reveal what's actually happening. Once seen clearly, the power fades.

Questions

What makes this different from everything else I've tried?

Most approaches ask you to fight harder against something you still want. That's exhausting and unsustainable. Curious helps you examine whether you actually want it—by questioning the beliefs driving the behavior in real-time, when those beliefs are active and changeable.

Is my data private?

Yes. Your conversations and reflections stay private. The Safari extension stores browsing data locally on your device—it never leaves your phone. We can't see what you discuss with the AI.

Does this mean I have to quit completely?

No. Curious doesn't prescribe an outcome. Some people find they want to stop entirely. Others find a healthier relationship with moderation. The goal is conscious choice rather than compulsive reaction—whatever that choice ends up being.

How long until I see results?

Habits that wired themselves over years don't unwire in days. Curiosity produces gradual change—each encounter with an urge builds understanding. Over weeks and months, urges lose their automatic power. It's not a quick fix. It's a different relationship with yourself.

What if I still watch porn after using this?

Then you learned something. Every encounter with an urge—whether you act on it or not—is data. The curious approach doesn't require perfection. It requires attention. Over time, that attention changes things.

Stop fighting urges.Start understanding them.